In this episode, Robert catches up with George Aponte, aka Saliva Commandos, a veteran house music DJ and producer with roots in the Bronx, New York. Robert and George discuss:
- George’s Early Life: Born to Puerto Rican parents in the Bronx, George grew up immersed in diverse musical influences, from his father’s guitar playing to the emerging hip-hop scene.
- DJ Origins: Inspired by neighborhood street jams and DJ equipment he saw in the late 1970s, George bought his first turntables in 1986, determined to become a DJ despite family skepticism.
- Artistic Range: Beyond music, George has a background in film production and graffiti art, which continue to influence his musical creativity.
- George’s Key Influences in Hip-hop, house & latin freestyle
George’s journey to become Saliva Commandos showcases how cultural roots, diverse influences, and unwavering passion & optimism can shape a successful career in electronic music.
Transcript:
EPISODE LINKS
Saliva Commandos Instagram: https://www.instagram.com/salivacommandos/
Saliva Commandos Spotify: https://open.spotify.com/artist/1KoSnTUvEhtwNeZqaZnZ9M?si=8wkctonyQcia5moxh0PZEg&nd=1&dlsi=a74d1a5cebc64a7d
Saliva Commandos Website: https://www.salivacommandos.com/
In:Command Records: https://www.beatport.com/label/in-command-records/49820
UNDER THE RADAR, ON REPEAT & GUILTY PLEASURE
- Under the Radar: Saliva Commandos – Roomba
- On Repeat: Saliva Commandos – Ofra Murd
- Guilty Pleasure: Saliva Commandos – Promesa
For a full playlist of all guest picks checkout the Official Guest Selections Playlist:
PODCAST INFO:
Beyond the Decks is your guide to mastering the art and business of the DJ, electronic and dance music industry.
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OUTLINE
Introduction and George’s Background (00:00:00)
Early Musical Influences and Beginnings in the Bronx (00:02:28)
First Interaction with DJ Equipment and Early DJing Experiences (00:06:42)
Transition from DJing to Music Production (00:09:22)
Challenges and Persistence in Learning Production Techniques (00:28:08)
First Record Deal and Breakthrough (00:34:22)
Developing His Unique Sound and the Creation of Serve (00:32:30)
Technological Evolution and Its Impact on Production (00:41:52)
Founding of In Command Records (00:52:33)
The Importance of Maintaining Artistic Integrity (00:45:31)
Resilience and the Turning Point in His Career (01:00:31)
Episode Summary
Early Influences and Musical Beginnings
Growing Up in the Bronx
George’s journey began in the culturally rich environment of the Bronx, New York. His Puerto Rican heritage and the vibrant music scene of his neighborhood played a crucial role in shaping his musical identity. He was surrounded by a diverse range of sounds, from hip-hop to salsa, which deeply influenced his style as a DJ and producer.
The Importance of Community
George emphasized the role of community in his musical upbringing. Family gatherings and social events were filled with music and dance, instilling in him a love for creating spaces where people could come together and express themselves.
Transition to DJing and Music Production
From DJing to Producing
George’s transition from DJing to music production was influenced by his time at Hunter College, where he was a DJ at the campus radio station. This experience helped him build his name and connect with other aspiring artists.
Overcoming Challenges
George faced numerous challenges as a novice producer, including a lack of formal training and resources. However, his determination and passion for music drove him to seek out knowledge and mentorship from those around him.
The Evolution of the Music Industry
Adapting to Technological Advancements
George discussed the significant changes in the music industry, particularly the impact of digital technology. While modern tools like digital audio workstations (DAWs) have made music production more accessible, they also come with new challenges.
Navigating the Streaming Landscape
George highlighted the challenges posed by the streaming landscape, noting that it offers little financial return for artists. Instead, he finds financial success through DJ bookings and live performances.
Creative Process and Artistic Vision
Developing a Unique Sound
George’s sound is characterized by percussive elements, drawing from influences like tribal music and disco. He prioritizes creating compelling rhythms before adding melodies, resulting in a distinctive style that sets him apart.
Sampling and Innovation
Sampling plays a significant role in George’s creative process. He emphasizes the importance of research and understanding the history of house music to inform his choices.
Building and Managing a Record Label
Founding In Command Records
George founded his record label, In Command, to have control over his creative output. The advent of digital technology allowed him to create a label without the financial burden of pressing vinyl.
Maintaining Ownership
George emphasizes the importance of maintaining ownership over his work. He takes pride in being the sole artist on his label, ensuring that he retains full control over his masters and publishing rights.
Saliva Commandos’ story is a testament to the power of passion, creativity, and perseverance. From his early days in the Bronx to establishing his own record label, George offers valuable insights and actionable advice for aspiring DJs and producers. By embracing their roots, building a supportive community, leveraging technology, and maintaining artistic integrity, aspiring artists can navigate the ever-evolving music industry and achieve their dreams.
